While the outbreak of COVID-19 forced many brand manufacturers to question how to move forward, there are lessons we can learn from the Great Recession, the financial crisis that lasted from December 2007 until June 2009, that can help brands adapt to this “next normal. In this video, economist Steffan Willis outlines the key takeaways.
The full report looks at the economic impact of COVID-19, outlining its similarities with the Great Recession, and breaks down the lessons that brands can apply to move forward successfully.
Download Our Report to Learn About:
• COVID-19’s impact on consumers;
• How consumer behavior evolved during the great recession;
• Lessons learned from the Great Recession; and
• Predictions for the “next normal.”