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Digital Shelf Cafe

The Digital Shelf Playbook: Adopt a Process to Support Your Market Growth and Agility

In the world of the digital shelf, things are rapidly changing. Establishing an internal process for getting products ready for ecommerce and built out with content is essential. Otherwise, it’ll be difficult to pivot on the fly.

 

Join Peter Crosby from the Digital Shelf Institute, Lauren Livak from Salsify, and Lizbeth James from Nestlé to discuss best practices and tips for developing and implementing a digital shelf process. 

You’ll learn: 

  • The key elements of building a digital shelf process;
  • Who is involved in the process; and
  • How to define and activate the process.