For many manufacturers, going direct to consumer is a daunting strategy shift. Join the DSI in a series of content and conversations with brand executives and thought leaders about how to create your playbook for a successful Direct-to-Consumer (D2C) strategy.
Ecommerce expert Jamie Dooley presents a road map for how digital commerce leaders can map, execute, and scale successful marketplace strategies. Dooley is the current digital practice partner at The Partnering Group (TPG) and former ecommerce and merchandising leader at Keurig Dr Pepper, Dorel Juvenile, Wayfair, and Target.
Learn how to apply successful D2C performance marketing tips to your ecommerce strategy with Rachel Tipograph, founder and CEO of enterprise ecommerce marketing platform MikMak and former head of digital and social at Gap, Inc. Tipograph will join us live on Zoom.
Join Ricky Busby, director of ecommerce and website content strategy at pulp and paper manufacturer Georgia Pacific, and Kerry Curran, managing director at performance marketing agency Catalyst, to learn how to plot your path for D2C success.
Global food brand McCormick linked its D2C strategy to its brand vision to make every moment shoppable for customers. Join James Seidl, VP of digital commerce at McCormick, to learn how his team successfully executed their D2C strategy.