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    Digital Shelf Institute

    Forging the Future of the Digital Shelf

    The Digital Shelf Institute (DSI) is a commerce community that brings together brand manufacturers, retailers, and digital experts. We’re dedicated to developing and sharing the best digital shelf practices and strategies to thrive in this new era of commerce.

    Driving Industry Growth

    Our commitment to community, content, and education helps us advance growth in our industry.



    Become a DSI member to gain access to a private Slack channel where you can speak with other industry leaders tackling the same issues.

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    Become a DSI member to access valuable, solution-focused industry content that empowers our community to drive growth and change at their organizations.

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    Become a DSI member to gain access to exclusive education modules to upskill yourself and your team.

    Latest DSI Content

    Defining Content Effectiveness:

    How Content Maturity Can Help Brands Better Meet Shopper Needs

    How Brands ‘Do’ Retail Media

    Learn actionable insights on organizational structure, team size and funding approaches for retail media success.

    DSI Resource Library

    The place to search all DSI research, webinars, podcasts and content.

    Ecommerce for CEOs, with Dean McElwee, Director of Global Ecommerce Collaboration, Stanley Black & Decker

    How’s this for a book review: “A fast, easy read filling in my eCommerce gaps…
    IMO, a ...

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    Amazon is Shifting Ownership for Growth Entirely to You - What Do You Do?, with Martin Heubel, founder of Amazon consultancy Consulterce

    Amazon is on an at-all-costs transformation to drive costs out of their business, squeeze the ...

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    Selling on TikTok - This Time, for Real, with Taylor Siegel, Associate Director of Commerce Client Services at MRM Commerce

    So Gartner has this thing called a Hype Cycle, where tech goes from a Peak Of Inflated ...

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    Data on the Future Shopper, with Naji El-Arifi, Head Of Innovation & Hugh Fletcher, Global Marketing Director and Thought Leadership Lead at Wunderman Thompson Commerce & Technology

    No matter how much we’d like them to stand still for just one freaking minute, consumers keep ...

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    Is Ecommerce Still Where the Growth Is Coming From? With Russ Dieringer, Founder and CEO of Stratably

    Conventional wisdom is that ecommerce is no longer the growth engine of the business when ...

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    Takeaways from the Q3 Allume Group EIQ Report, with Andrea Leigh, Founder & CEO, Allume Group

    Every quarter, the ecommerce education consultancy Allume Group consolidates the output of ...

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    Wringing Performance out of Amazon Marketing Cloud, with Ross Walker, Retailer Marketplaces Paid Media Team Lead at Acadia

    With market share and profitability becoming ever more important in this economic era, using ...

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    Join a Community of Digital Leaders

    Join a robust community of digital leaders across multiple verticals including CPG, food & beverage, personal care, durables and many more.
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    Why Should I Become a DSI Member?

    Becoming a member of the DSI gives you access to exclusive content that will help you become a digital shelf leader.

    View Full Benefits

    Grow Your Career

    Network with professionals tackling similar problems and develop as a leader by collaborating on conversations and content.

    Improve Your Organization

    Access best practices, benchmarks, and frameworks that will help advance your company's success on the digital shelf.

    Advance the Industry

    Identify and solve complex problems facing the industry to change the narrative and drive cross-industry success.

    Membership Is Free

    Access exclusive member-only content, such as education courses and a private Slack community.

    “Becoming a member of DSI has helped me lead Barcel’s entry into the digital commerce channel. I’ve been able to build a network of others in the space for networking and learning, as well as share our journey.”

    Colette Richards
    Director of Alternative Sales and Distribution, Barcel USA

    "The DSI is a perfect community forum to hone in on your personal ecommerce knowledge and skills while also providing you access to industry leaders who bring tremendous value to the space. Our organization is undergoing a digital transformation like many. However, through the DSI, we consistently feel like we were set up for success and given the knowledge and expertise to continuously optimize our online sales channels."

    Zachary Rubin
    Director of Ecommerce and Marketplace, Zephyr

    "The Digital Shelf Institute is your one-stop shop for everything Digital Commerce – insights, inspiration, and endless value-add resources and recommendations to fuel your Digital Commerce business as you build the roadmap to execute with excellence today, tomorrow, and beyond. This DSI community is extra special – an inclusive energizing group of Digital Commerce visionaries who I feel honored to connect with and learn from every day!"

    Jennifer Angelus
    Director Digital Shelf & Capabilities

    Become a DSI Member

    Sign Up Today To Join the Commerce Community