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Omnichannel Series

A Crash Course on TikTok Marketing

Creative agency Movers+Shakers, makers of the most viral campaign in TikTok history, joins the Digital Shelf Institute to give you a TikTok marketing crash course.


With over 1 billion active users globally, TikTok is the fastest-growing social media platform of all time, but you may be unsure of where to start with this new channel.

Creative agency Movers+Shakers created the most successful marketing campaign on TikTok. Ever.

Its "Eyes Lips Face" challenge for E.L.F. Cosmetics brought in over 5 billion views on TikTok — and even featured (unsponsored) celebrity duets from Lizzo, Ellen, and Reese Witherspoon.

While campaign views in the billions may seem surreal, they highlight the enormous opportunity your brand has to engage and gain customers on TikTok. 

Join our webinar on Jan. 27 (1 p.m. ET) with Evan Horowitz, CEO and co-founder of Movers+Shakers, where he will give you a crash course on the fundamentals of TikTok marketing to help you drive results in 2021.

You'll take away:

  • Insights into the ongoing evolution of TikTok, including how to get in on the ground floor;
  • A breakdown of how TikTok differs from other social media platforms — and how to use this information to your advantage;
  • Five strategies for success and next steps to help your brand test-and-learn, grow customer engagement, and drive results on TikTok.


  • Peter Crosby, Executive Director, The Digital Shelf Institute (DSI)
  • Evan Horowitz, CEO and Co-Founder, Movers+Shakers