With over 1 billion active users globally, TikTok is the fastest-growing social media platform of all time, but you may be unsure of where to start with this new channel.
Creative agency Movers+Shakers created the most successful marketing campaign on TikTok. Ever.
Its "Eyes Lips Face" challenge for E.L.F. Cosmetics brought in over 5 billion views on TikTok — and even featured (unsponsored) celebrity duets from Lizzo, Ellen, and Reese Witherspoon.
While campaign views in the billions may seem surreal, they highlight the enormous opportunity your brand has to engage and gain customers on TikTok.
Join our webinar on Jan. 27 (1 p.m. ET) with Evan Horowitz, CEO and co-founder of Movers+Shakers, where he will give you a crash course on the fundamentals of TikTok marketing to help you drive results in 2021.
You'll take away: