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    How (Leading) Brands ”Do” Retail Media - New Benchmark

    New insights to build a leading retail media capability

    Leaders in retail media outperform Laggards by investing in larger, dedicated teams, fostering cross-department collaboration, centralizing leadership, activating more networks strategically, and adopting advanced KPIs that balance short-term sales with long-term growth.

    The Digital Shelf Institute (DSI) partnered with Stratably to refresh the 2023 report with new insights.

     

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