The direct-to-consumer (D2C) model appeals to brand manufacturers looking for new routes to market. Especially within this new market climate brought on by the COVID-19 outbreak, it's essential for brands working to adapt to this "new normal" — or the "next normal."
Traditionally stable retail channels now post new challenges, and gone are the days of avoiding direct commerce relationships with customers.
To find success in this "next normal" environment, brands must differentiate across the customer journey and consider every component of their digital commerce technology stack.
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