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D2C Series

D2C Technology Strategy Playbook

Join us to discuss the primary technology and strategy considerations brands need to make to succeed with D2C. Jordan Jewell, research manager for digital commerce and enterprise applications at IDC, will provide insights from his market research.


The direct-to-consumer (D2C) model appeals to brand manufacturers looking for new routes to market. Especially within this new market climate brought on by the COVID-19 outbreak, it's essential for brands working to adapt to this "new normal" — or the "next normal."

Traditionally stable retail channels now post new challenges, and gone are the days of avoiding direct commerce relationships with customers.

To find success in this "next normal" environment, brands must differentiate across the customer journey and consider every component of their digital commerce technology stack.


You'll take away:

  • An overview of the technology landscape to effectively sell online — beyond the simple storefront;
  • Insights into the challenges brands often face when assembling a comprehensive digital commerce platform; and
  • How commerce will evolve in the coming five years and which technologies and trends will shape this future.