---
title: Develop a Winning Team
description: As digital transformation becomes prevalent among all organizations, brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic foresight, and strong cross-functional capabilities.
image: https://www.digitalshelfinstitute.org/hubfs/Playbook3-1.jpg
---

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# The Digital Shelf Playbook: Develop a Winning Team

As digital transformation becomes prevalent among all organizations, brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic foresight, and strong cross-functional capabilities.

  

As digital transformation becomes prevalent among all organizations, brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic foresight, and strong cross-functional capabilities.

Join Salsify and Trilliant Foods for a discussion on the roles and responsibilities of a successful ecommerce team and how you can help your brand actualize your ecommerce goals.

You’ll learn:

- The roles that make up a successful ecommerce team;
- Essential skills and core responsibilities of each team member; and
- How an ecommerce team can help your brand achieve a successful digital transformation. 

Speakers:

- Peter Crosby, Executive Director, Digital Shelf Institute
- Lauren Livak, Senior Manager Commerce Strategy, Salsify
- Sheri Stoller, Director of Ecommerce, Trilliant Foods

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