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How do you bridge the gap between the digital and the physical shelves for consumers who want a seamless shopping experience across a full range of touch points?
This poses a huge challenge when experts lack experience in both ecommerce and brick-and-mortar. If you want to be successful, your entire organization must understand the importance of driving an omnichannel strategy.
Enjoy a lively discussion with Johnson & Johnson, Danone, and The Stanley Black and Decker Company of our report, “Digital Shelf Decoded: How To Drive Omnichannel Growth by Understanding Each Commerce Touch Point.”
Value for Digital and Brick and Mortar Teams
For experts in brick and mortar: Use this report to understand how to collaborate better with your ecommerce colleagues and gain insight into why they might be asking for more content or retailer-specific tactics.
For experts in digital: Use this report to explain to your brick-and-mortar colleagues the complexities of the digital shelf and how a strong digital shelf presence helps drive in-store sales.
For those trying to bridge the gap between brick and mortar and digital: Use this report as a discussion tool about where to focus your budget and resources to grow together as a business and prioritize channels.