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Omnichannel Series

Exec POV: The Critical Role of Channel Optimization in Modern Commerce

Peter Crosby, Executive Director, Digital Shelf Institute, Rob Gonzalez, Co-Founder and Chief Marketing Officer, Salsify, and special guest Don Brett, Chief Digital Officer, NBG Home, talk about the critical role of channel optimization in modern commerce.

 

There is a lot of noise in ecommerce. Rapidly changing retailer requirements. Too much data, not enough data. Multiplying ad platforms. New channels to experiment and scale. Winning in this environment requires a disciplined approach to optimize channel performance through the noise. 

Don Brett, Global Chief Digital Officer at global home decor manufacturer NBG Home, has spent the last several years refining a playbook to do just that. Join Don along with Peter Crosby and Rob Gonzalez, co-hosts of the Digital Shelf Institute’s Unpacking the Digital Shelf podcast for a live webinar where Don will detail his strategy for winning on the digital shelf, every day.

You will learn:

  • The Critical Three: the foundational principles of ecommerce success
  • The foundational “moving parts” of channel optimization
  • Key strategies to drive the optimization flywheel
  • Core KPIs to measure and manage to success