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Omnichannel Series

Transforming into a Digital-First B2B Commerce Company

In 2018, Dawn Foods, a 100 year old, family-owned bakery ingredient manufacturer, made the strategic decision to invest in becoming a digital-first commerce company. Then came the hard part: making it happen. Bob Howland became Dawn Foods’ first Chief Digital Officer, and has led a cross-functional effort to transform virtually every area of the Dawn Foods to serve their customers in the digital age. Join Bob, along with Justin King and Peter Crosby of the Digital Shelf Institute, in a live webinar as he shares his blueprint and bruises from the journey towards their new and continually evolving digital business.

 

In 2018, Dawn Foods, a 100 year old, family-owned bakery ingredient manufacturer, made the strategic decision to invest in becoming a digital-first commerce company. Then came the hard part: making it happen. Bob Howland became Dawn Foods’ first Chief Digital Officer, and has led a cross-functional effort to transform virtually every area of the Dawn Foods to serve their customers in the digital age. Join Bob, along with Justin King and Peter Crosby of the Digital Shelf Institute, in a live webinar as he shares his blueprint and bruises from the journey towards their new and continually evolving digital business.

You will learn:

  • How a storied, traditional B2B manufacturer made the decision to start thinking digital-first
  • How Bob developed a 90 day plan to jumpstart the path to digital commerce
  • How a commerce MVP (minimally viable product) ignited transformation throughout the business 
  • How to work across the organization to activate and optimize the seven pillars of ecommerce 

Speakers

  • Pic/Bio
  • Peter Crosby, Executive Director, Digital Shelf Institute