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D2C Series

Executive POV: How to Inject D2C DNA Into a Successful Global B2B Consumer Brand

From Vivian Chang, VP of Growth at Nutranext DTC, learn the pitfalls, the wins, and the strategic lessons of bringing D2C strategies to life inside of one of the world’s largest consumer brands, The Clorox Company.

 

In 2018, The Clorox Company acquired Nutranext, a manufacturer and marketer of leading dietary supplement brands. With that acquisition came Vivian Chang, the performance marketing executive who had driven the direct to consumer (D2C) strategy and created a $xxB business at Nutranext. In her position now as VP of Growth of Nutranext DTC inside of Clorox, you’ll hear the pitfalls, the wins, and the strategic lessons of bringing D2C strategies to life inside of one of the world’s largest consumer brands. A vital conversation for any brand executive building a D2C strategy at this time. 

You'll take away:

  • It’s all about the data - and how you put it to work
  • The D2C DNA of rapid test and learn
  • The synergies between the D2C business and the B2B business
  • The P&L of D2C
  • The top 3 pieces of advice Vivian now would have given to Vivian 3 years ago