In 2018, The Clorox Company acquired Nutranext, a manufacturer and marketer of leading dietary supplement brands. With that acquisition came Vivian Chang, the performance marketing executive who had driven the direct to consumer (D2C) strategy and created a $xxB business at Nutranext. In her position now as VP of Growth of Nutranext DTC inside of Clorox, you’ll hear the pitfalls, the wins, and the strategic lessons of bringing D2C strategies to life inside of one of the world’s largest consumer brands. A vital conversation for any brand executive building a D2C strategy at this time.
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