Established legacy brands have much to learn from digitally native vertical brands (DNVBs) — especially as these direct-to-consumer (D2C) companies prioritize innovation and agility, further increasing competition across categories.
Byron Kerr has worked on both sides of the digital commerce aisle: As the former head of ecommerce at DNVB Tuft & Needle, he oversaw the bedding brand's scrappy and agile approach. At his current role at global bedding giant Serta Simmons Bedding, he now drives digital transformation at scale to compete with DNVBs like Tuft & Needle.
Kerr will share his insights on organizational transformation to help you optimize your D2C strategy, as well as his big wins and lessons learned from working both sides of the digital commerce aisle.
Here's what you'll take away from this webinar: