For brand manufacturers, properly embracing artificial intelligence (AI) to improve operations means being cognizant of where humans need to act as guardrails.
AI tools are terrific at tasks like processing large amounts of data and distilling it down into written copy. But they won’t innately maintain a consistent brand voice, adhere to regulatory or retailer requirements, or even competently perform simple math.
Despite these deficiencies, AI still has the potential to revolutionize operations for global brands — particularly by efficiently automating repeatable processes that have previously required lots of manual time.
While AI won’t replace humans, leaders who don’t know how to effectively use AI will be replaced by those that do.
Dive into real-world examples of how brands can build iterative processes alongside AI to improve measurement at scale, and learn organizational strategies that help improve outcomes based on those insights.
*By submitting this form, you are requesting to become a member of the Digital Shelf Institute.