Direct-to-consumer (D2C) brands have altered the retail landscape because they see the marketing funnel differently than more traditional brands do. They are adept at controlling their brand identity within commerce channels, leveraging niche audiences, and putting their customers at the center of the online shopping experience.
Rachel Tipograph, founder and CEO of enterprise ecommerce marketing platform MikMak and former head of digital and social at Gap, Inc., will translate these D2C learnings into actionable insights for brand marketers.
Learn how you should be thinking about audience building, media mixes, and even inventory management to help your brand drive business results.
You will hear: