---
title: How to Act Like a Darling D2C Brand When You're a Brand Available Everywhere
description: Direct-to-consumer (D2C) brands have altered the retail landscape because they see the marketing funnel differently than more traditional brands do.
image: https://www.digitalshelfinstitute.org/hubfs/Screen%20Shot%202020-09-02%20at%2011.32.33%20PM.png
---

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**D2C Series

# How to Act Like a Darling D2C Brand When You're a Brand Available Everywhere

Learn how to apply successful D2C performance marketing tips to your ecommerce strategy with Rachel Tipograph, founder and CEO of enterprise ecommerce marketing platform MikMak and former head of digital and social at Gap, Inc. Tipograph will join us live on Zoom.

 

Direct-to-consumer (D2C) brands have altered the retail landscape because they see the marketing funnel differently than more traditional brands do. They are adept at controlling their brand identity within commerce channels, leveraging niche audiences, and putting their customers at the center of the online shopping experience.

Rachel Tipograph, founder and CEO of enterprise ecommerce marketing platform MikMak and former head of digital and social at Gap, Inc., will translate these D2C learnings into actionable insights for brand marketers.

Learn how you should be thinking about audience building, media mixes, and even inventory management to help your brand drive business results.

 

**You will hear: **

- How to leverage D2C strategies in performance marketing when your ecommerce approach is not D2C;
- How to optimize your media for ecommerce conversion; and
- How to produce creative that drives ecommerce conversion.

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