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The landscape of digital commerce is undergoing a seismic shift, moving away from traditional list-based search results toward AI-driven, conversational discovery. As consumers increasingly rely on platforms to provide immediate, direct solutions rather than a page of links, Answer Engine Optimization (AEO) has emerged as a critical imperative for brand visibility.
This report dives into how this evolution impacts the unique ecosystems of Amazon, Walmart, and Target, offering strategic insights on how to ensure your products are not just found, but recommended as the definitive answer.