Manufacturers have been dramatically impacted by the rapid shifts in consumer behavior and the reinvention of the retail shopping model that have been accelerated by Covid. Today, digital shelves are not only valuable for researching and purchasing products – they’re actually the only channel for many as consumers address needs for safety, convenience, and necessity. A strong brand experience is more important than ever.
Accenture Interactive has recently completed a consumer study on the impact of consumer shopping across a number of merchandising categories to understand both the magnitude of the impact and the stickiness of the changes. Jeriad Zoghby, Global Consumer Goods & Services Lead for Accenture Interactive, will review those findings and discuss the growing importance of optimizing your brand experience in digital commerce. He will be joined by Rochelle Adams, NA PIM and DAM capability lead within Accenture Interactive, who will cover tools and architecture needed to manage engaging product experiences.
Together we’ll explore: