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D2C Series

New Research: How Brands Can Win on Instacart

Kiri Masters of Bobsled Marketing presents findings from her research to help brands win on Instacart.


Online grocery will more than double to 21.5% of total U.S. grocery sales by 2025. A major outlet for that growth will likely be Instacart, and brand leaders need to fully understand the challenges, opportunities, and likely evolution of this platform to maximize revenue and minimize risk. Kiri Masters, founder of digital marketing agency Bobsled Marketing, is the co-author of a new book, Instacart for CMOs. Join host Peter Crosby of the Digital Shelf Institute for an interview with Kiri as she presents the key takeaways from her research.

You will learn:

  • Why Instacart is different from other online marketplaces, and what that means for brands
  • The advantages and challenges of Instacart’s business model
  • The key drivers of Instacart’s flywheel, and how brands can maximize growth
  • How to take first mover advantage of Instacart’s advertising capabilities
  • How to measure success and what to do now to set up for success