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    8 Love Languages of Shopper Loyalty

    At the Digital Shelf Institute (DSI) February is Loyalty month. With customer acquisition costs rising brands are focused on keeping the customers they already have. In partnership with firstmovr we will be exploring all of the ways you can focus on loyalty. Check out all of the content below and be sure to join the conversation on LinkedIn or the DSI Slack community!

    Program Dimensions

    Benefit:
    Intrinsic vs. Extrinsic

    Intrinsic: Programs that appeal to a sense of belonging or personal fulfillment (e.g., supporting a cause, being part of a social movement, education, entertainment, community-based rewards).

    Extrinsic: Programs that reward customers with tangible benefits like discounts, freebies, or points for purchases.

    Commitment:
    Active vs. Passive

    Active requires ongoing participation and engagement from customers (e.g., challenges, purchases).

    Passive involves minimal action from the customer, where the rewards happen with little effort (e.g., automatic discounts, surprise perks).

    Customization:
    Collective vs. Personalized

    Collective focuses on group activities or broad-based and/or universally-available rewards.

    Personalized tailors rewards based on the individual's data and preferences.

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    There is even more content available to DSI members. Interested in learning more, take the Mutual Profitability DSI course. Become a member and visit the member login section to join.

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    81% of shoppers say they’re more likely to buy from a brand with a loyalty program

    (Bizrate Insights 2024)

    8 Love Languages of Shopper Loyalty

    February is the month of love and the DSI and firstmovr are focusing on shopper love this month or loyalty. This month will focus on the 8 love languages of shopper loyalty!

    Love Language 1: Gift of Consistency

    “I don’t need much—just show me you care with steady perks.”

    Love Language 2: Levels of Achievement

    “Let me work toward  something worthwhile”

    Love Language 3: Surprise & Delight

    “You know me so well —  it’s the little things that count”

    Love Language 4: Special Recognition

    “Reward me uniquely  for my effort and loyalty”

    Love Language 5: Shared Progress

    “Help us do good together,  no strings attached”

    Love Language 6: Acts of Solidarity

    “Let’s work together to  make an impact”

    Love Language 7: Members of Society

    “Make it easy for me to support what I believe in”

    Love Language 8: Self-Actuvalization

    “Empower me to make a real difference in the world my way”

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