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D2C Series

McCormick Shows Brands How to Make Every Moment Shoppable with James Siedl

Global food brand McCormick linked its D2C strategy to its brand vision to make every moment shoppable for customers. Join James Seidl, VP of digital commerce at McCormick, to learn how his team successfully executed their D2C strategy.

 

McCormick has a simple brand vision: Make every moment shoppable. As a global food brand worth $5.3 billion, this vision aligns with its overall mission to bring flavor to the meals of every consumer on the planet.

Join James Seidl, VP of digital commerce at McCormick, to learn how he built a powerful ecommerce organization while leading the transformation of its direct-to-consumer (D2C) strategy. Explore McCormick's wins and lessons learned on this D2C journey, as well as Seidl’s actionable insights on how to build and execute a winning D2C strategy.

You'll learn:

  • How McCormick linked its D2C strategy to its brand vision;
  • How to create an agile innovation team that continually tests, learns, and iterates;
  • Lessons from the McCormick brand Old Bay Hot Sauce — What happens when you sell out in 24 hours? It's less fun than you think; and
  • How to integrate D2C insights and best practices into your retailer shelves.