Find the Right Org Structure for Omnichannel Growth

Organizational design is hard amidst industry change. Every organization is at a different level of maturity and is focused on different elements of org design. This research series paints a holistic picture of where organizational structures are today and where they need to adapt for the future.

Reinventing the Organization for Omnichannel Success: Beyond ‘Where Ecommerce Sits’

🔍 What You’ll Learn:

Why “Where does ecommerce sit?” is the wrong question
The 11 critical mindset shifts to unlock profitable omnichannel growth
Four future-ready org models: Agile Pods, Shared Ownership, Hub & Spoke, and the AI-Enabled Enterprise
How to embed AI, education, and cross-functional goals into your culture
The urgent case for rethinking career paths and leadership development

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Organizational Structure: Where Ecommerce Started — And Where It's Heading

Look at examples of current org structures and how brands are thinking about eCommerce.

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Build content-rich consumer experiences that drive engagement

Cross-Functional Partnerships that Enable Commerce Success:

In this guide we detail out what an effective partnership looks like across all the functions that touch commerce. The report provides a comprehensive breakdown of how ecommerce teams can and should partner with key functions like Finance, Supply Chain, IT, R&D, and Legal. For each department, you'll find their core goals, their connection to omnichannel efforts, and recommended reporting structures to help break down silos and drive business growth.

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Cheat Sheets

B2B Org Structures

In the DSI’s research on organizational structures, we interviewed B2B organizations to better understand what their organizations look like and where eCommerce sits.

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European Organizational Structures

There is a different level of complexity when looking at organizational structures in Europe. In this cheat sheet you can find an example organizational structure for a European brand.