REPORT

Organizational Structure: Where Ecommerce Started — and Where It’s Heading

There are so many hidden obstacles and essential shifts required to transform ecommerce from a bolt-on function into a fully integrated, omnichannel growth engine. Through real-world models, expert insights, and survey data, the report explores how leading brands are rethinking org design, unlocking cross-functional collaboration, and preparing for what’s next — from AI to social commerce.

Whether you’re just getting started or leading a mature digital commerce team, this report offers a roadmap to future-ready organizational success.