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Unpacking the Digital shelf is the only podcast created for manufacturers strategizing to win in the digital age.

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Interview: Going to the Post Office to Drive Growth, with Dave Fink, CEO and Co-founder of Postie

Two trends in ecommerce are eliding to create a new, or renewed channel for acquisition and cross-sell. One, the increasing CPAs of digital ads makes that channel more expensive and less performant. Second, many retailers have begun or boosted their direct channels and have gathered strong 1st party data on their consumers. As a result, it is our old friend, direct mail, in a shiny new technology-driven suit, that is providing strong results, nimble and precise targeting, at a reasonable cost. Dave Fink, Co-founder and CEO of Postie, joined the podcast to explain how.

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Deep Dive: Post Pandemic Shopping Reflections and DTC Trends

In ecommerce, industry trends are really just the sum total of individual consumer behaviors. Rob and Peter take a look at trends in how  DTC and consumer shopping experiences evolved during the pandemic, and how those shifts impact acquisition, loyalty, and  who decides what your brand is. Plus, the world's cutest puppy is identified. 

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Interview: Driving Loyalty and Growth through the Post-Purchase Consumer Journey, with David Morin, Sr. Director, Retail + Client Strategy at Narvar

Is Loyalty the new CAC? The Post Purchase Consumer Journey represents an multi-staged opportunity to drive loyalty and customer lifetime value, deriving greater margin from the investment in D2C. David Morin, Sr. Director, Retail + Client Strategy at post-purchase platform provider Narvar joined Peter to bring to life the various stages of the post-purchase journey and how brands are intensifying their focus to drive trust, transparency, and advocacy, and making every customer feel like their most important customer. 

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