Unpacking the Digital shelf is the only podcast created for manufacturers strategizing to win in the digital age.
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In this D2C era, first-party consumer data is increasingly becoming a brands’ most valuable asset. The hard part is how to draw the line from that data to the right action in marketing, merchandising, and product innovation. Jascha Kaykas-Wolff, President at consumer data platform Lytics, joined Rob and Peter to outline now brands can fill the consumer data decision gap and turn your data lake into revenue and loyalty.Listen Now