REPORT

Reinventing the Organization for Omnichannel Success: Beyond ‘Where Ecommerce Sits’

Ecommerce is no longer a side project—it’s a core growth driver that demands systemic transformation, not just a bolt-on fix. To truly meet evolving consumer expectations, companies must move beyond the question of where ecommerce sits in the org chart and start asking: How do we reshape our business around the consumer journey?

This isn’t a debate between sales and marketing—it’s a call to reimagine every aspect of the business to operate seamlessly in an omnichannel world.

This report explores the essential mindset shifts leaders must embrace to unlock profitable growth and build a future-ready organization.

Download the report to learn:

• What the key mindset shifts are the organizations need to focus on

• What an organization of the future looks like

• How to future proof your digital strategy