DSI and MikMak Report

Bridging Gaps and Breaking Silos

The Building Blocks of Ecommerce to Win in Omnichannel

Often, ecommerce and IT teams are considered separate functions with competing goals. Increasingly, organizations are focusing on ecommerce as a growth driver — and rely on IT to bring their initiatives to life.
These two functions must be in lockstep but often have competing priorities that impact the consumer experience and cause friction within organizations.

The Digital Shelf Institute (DSI) partnered with MikMak on a new report to bridge the gap between those functions and share actionable steps for how both functions can work together to win.

Our report interviews 11 leading brands that sit within both the IT function and the broader business, including three chief information officers (CIOs). This research also spans a wide range of verticals, including:

• Food and beverage
• Pets
• Personal care and home
• Electronics
• Toys
• Home improvement

Download the report to gain insight into how you can begin to break down silos within your organization and operate as one business versus separate functions.

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