Defining Content Effectiveness:

How Content Maturity Can Help Brands Better Meet Shopper Needs

Content is more important than ever when it comes to the digital shelf. Brands are not only focused on, “Do I have the right types of content?” but also, “Is the content included in my PDPs effective?” As the name suggests, this concept of “content effectiveness” spans more than just content and includes many different pillars inside an organization to truly be effective.

The Digital Shelf Institute (DSI) partnered with Profitero to interview digital leaders from different industries to better understand how they define content effectiveness and how they incorporate it into their strategies. Download the report to learn more.

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