How To Measure Success in the New Age of Commerce

As digital commerce evolves, tracking performance requires far more than monitoring basic online sales. Created by the Digital Shelf Institute (DSI) in collaboration with Profitero+, How To Measure Success in the New Age of Commerce delivers a modernized framework designed to help brands navigate today's complex ecosystem. Based on interviews with leading digital commerce executives, this report breaks down how to align your organization around a clear North Star KPI, diagnose core business drivers like traffic and conversion, and manage controllable levers across content, retail media, AI and search. Crucially, it provides a practical roadmap for measuring the emerging Agentic Shelf, equipping your team with actionable strategies to track AI discoverability, share of mentions, and AI agent recommendations.   

Download the full report to evaluate your organization's measurement maturity, break down internal data silos, and turn digital shelf analytics into a sustainable driver of omnichannel growth.