The CPG industry has witnessed the importance and power of e-commerce. It now needs talent to build out strategies and gain expertise that will help them increase their online sales and share. eCommerce talent has been a hot commodity over the past few years and there is no sign of that cooling down anytime soon. But eCommece talent is not the traditional sales or marketing talent of the past and takes different strategies to recruit, retain and map out career paths. This research dives into how organizations should build their recruitment strategies to win digital talent.
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