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    profitero

    You Have the Best-In-Class Digital Content, BUT is it Effective?

     

    Content is understandably a key focus for digital leaders: it's the first thing consumers see and a key factor in their decision-making. Brands have placed a renewed emphasis on creating best-in-class content, but they're also questioning what content levers they need to pull to sway potential buyers. After extensive research and interviewing digital leaders, The Digital Shelf Institute & Profitero have found that it takes much more than producing great content to effectively convert shoppers.

    Join Lauren Livak, Director of the Digital Shelf Institute, Mike Black, CMO of Profitero, Kathleen Harrington, Director of Marketing at Hasbro and Shazer Baig, Global eCommerce Director at L'Oreal to discover the critical pillars of effective content and dive into the new framework outlined in our report.

    Key takeaways:
    • How top brands are defining content effectiveness
    • The critical success factors to achieve content effectiveness
    • What areas to focus on to advance your content maturity

    Mike Black

    CMO, Profitero

    Lauren Livak

    Director, Digital Shelf Institute

    Kathleen Harrington

    VP Digital Merchandising, Hasbro

    Shazer Baig

    Global Director, eCommerce Content Management, L'Oreal

    Related Resources

    Report

    DSI & Profitero | Defining Content Effectiveness

    The Digital Shelf Institute (DSI) partnered with Profitero to interview digital leaders from different industries to better understand how they define content effectiveness and how they incorporate it into their strategies. Download the report to learn more.

    Learn More