Beyond the Traditional Marketing Mix: Staying Competitive in the Age of AI
In today’s fast paced commerce landscape, traditional marketing mix models (MMM) struggle to keep pace with the speed, granularity, and complexity. As retail media rapidly becomes a core growth driver, brands face fragmented measurement systems and inconsistent KPIs across retailers.
By Watching this webinar you’ll gain
An overview of the need for faster, more agile, and GenAI-powered models that unify marketing and commercial data
An understanding of which MMMs balance macro and micro insights, and enable near–real-time decision-making.
Insights directly from brands about how they are using their MMM models today and plan to moving forward.
