Insights on Organizational Structure, Team Size, and Funding Approaches for Retail Media Success
Retail media has transformed the way brands approach their strategies and how they operate as a business.
Brands are working hard to create effective strategies that meet modern retail media standards, while effectively measuring, implementing, and executing them into their businesses.
The Digital Shelf Institute (DSI) partnered with Russ Dieringer from Stratably to conduct an in-depth survey that benchmarks 52 large and mid-sized consumer brands. Two-thirds of respondents compete in the consumer packaged goods (CPG) market and all others in the consumer hardlines and softlines categories.
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