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Digital Shelf Playbook

Digital Shelf Playbook: Tackle Ecommerce Education and Understanding Across Your Organization

Watch this on-demand webinar to learn how to educate your organization on ecommerce and provide examples of other organizations that have executed this successfully.

 

Discussions about winning on the digital shelf often center around tools, tactics, and technologies — not really people.

However, building your company’s ecommerce capabilities also requires building up the people who support it and arming them with the skills and resources they need to successfully navigate this constantly evolving landscape.

Join us for an on-demand webinar, hosted by Peter Crosby, executive director of the Digital Shelf Institute; Lauren Livak, director of the Digital Shelf Institute; and Carrie Mesing, director of digital consumer experience at Danone, where we cover how to educate your organization on ecommerce and provide examples of other organizations that have executed this successfully.

We discuss:

  • Why commerce org design is now a focus;
  • How to build a high-performing ecommerce organization;
  • Tips for evaluating your company’s ecommerce maturity; and
  • Examples of organizations that have implemented ecommerce education successfully.