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In the old world, where ecommerce often comprised less than 15% of a company’s sales, improving the profitability of online channels wasn’t a priority. But as companies see the proportion of ecommerce sales increase dramatically, the urgency has arrived.
Ecommerce is no longer considered an edge case — it’s the future of retail. This renewed focus has led many executive teams to ask their digital leaders: What drives profitability in ecommerce — and how can we improve it?
This study aims to bolster collective intelligence among large consumer product manufacturers: identifying the primary drivers of ecommerce profitability, as well as some solutions that have proven to be successful.
You’ll take away: