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    Omnichannel Series

    The Shift to Total Growth Accountability and What’s Holding Us Back

    Across categories, ecommerce is the main growth driver for both online and offline sales. However, many of the legacy beliefs and processes don’t work for this new reality. Join us for a discussion and presentation of new Digital Shelf Institute research,  “Key Strategies for Online Channel Profitability.” This research, co-authored by Molly Schonthal, Chris Perry, and Kiri Masters, supports the major shift in belief systems that brands need to make in order to succeed in an omnichannel world. 

     
    Shift to Total Growth Accountability - Executive Explainer1
    Executive Explainer

    Shift to Total Growth Accountability

    Total growth accountability is a set of new practices that allows brands to achieve success in digital commerce. Learn more in our executive explainer.

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    Executive Insights - the Primary Drivers of Ecommerce Profitability Across the Digital Shelf
    REPORT: DSI & BOBSLED MARKETING

    Executive Insights: The Primary Drivers of Ecommerce Profitability Across the Digital Shelf

    In the old world, where ecommerce often comprised less than 15% of a company’s sales, improving the profitability of online channels wasn’t a priority. But as companies see the proportion of ecommerce sales increase dramatically, the urgency has arrived. This report provides insights into what drives profitability in ecommerce and how we can improve it.

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