Visual content on the digital shelf is more important than ever as consumer expectations around product information and imagery have increased significantly. However, every retailer has different requirements, and different shopper audiences have distinct visual preferences.
The Digital Shelf Institute (DSI) partnered with Vizit to create an AI-powered analysis and comparison of visual content across Amazon, Target, and Walmart within men’s razors, herbal teas, and convertible car seat categories. The guide walks through image best practices and highlights the most effective image content and visual trends across audiences and retailers.
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