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    ON DEMAND

    Maximizing Retailer Relationships: How to Win with Joint Business Planning

    In the dynamic ecommerce landscape it’s essential that both brands and retailers collaborate to align on initiatives and goals that are mutually beneficial. 

    The place to make that happen is during Joint Business Planning (JBP), but doing so is often not standardized across retailers and brands. 

    In this webinar you’ll learn: 

    • The right questions to bring to the table whether you’re a brand or retailer

    • What data to gather for an effective and clearly defined joint planning meeting

    • What elements of a mutually beneficial business plan that both sides feel will further their respective company initiatives
     

    Lauren Livak Gilbert

    Director, Digital Shelf Institute

    Lynsey Sweales

    Partner & Global Omni-Channel Strategist, Cognitive Union