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In an omni marketplace full of competing suitors, brands often chase new shoppers while letting loyal ones become “the ones that got away.” But what if you could reignite the spark—or light a new one entirely?
In this session, we’ll assess real CPG brand loyalty strategies to uncover:
The 8 Love Languages of Shopper Loyalty for deepening relationships and driving repeat and basket-building behavior
Opportunities to amplify existing loyalty programs, create new ones, or collaborate with retailers on joint loyalty efforts
Standout best practices, retailer capabilities, and CPG examples you can learn from
The metrics that matter most when measuring loyalty in today’s omnichannel world