Register
    x

    READY TO BECOME A MEMBER?

    Stay up to date on the digital shelf.

    x

    THANK YOU!

    We'll keep you up to date!

    ON-DEMAND

    Profit Killers and Pitfalls to Avoid in your eCommerce Strategy

    As a part of April’s profitability month we are diving in with Andrea Leigh, from the Allume Group, to address how to build a framework that addresses profitability in your organization. The idea of profitability sounds simple but is complicated to execute inside an organization and requires cross functional teams and collaboration to understand how it is defined and measured. We will address how to incorporate it into your strategy and some of the pitfalls to avoid with specific retailers that can be profit killers.

    Join Lauren Livak from the Digital Shelf Institute, and Andrea Leigh from the Allume Group to discuss best practices and tips for ensuring your eCommerce strategy is built for profitability. 

    You'll Learn:
    • A framework for thinking about profitability
    • Profit killers and pitfalls for specific retailers
    • How to incorporate those learnings into your strategy
      that tells the story of your commerce strategy

     

     

     

    Lauren Livak

    Director, Digital Shelf Institute

    Andrea Leigh

    Founder & CEO, Allume Group