---
title: On-Demand | How Brands 'Do' Retail Media
description: Join Lauren Livak from the Digital Shelf Institute, and Russ Dieringer from Stratably as they discuss their new report. Gain insight into the changes to your strategy that you might need to make to compete.
image: https://www.digitalshelfinstitute.org/hubfs/brain.png
---

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#### **On-Demand**

# How Brands 'Do' Retail Media

Retail media is a hot topic for every brand these days but it has transformed how organizations need to operate and plan. The Digital Shelf Institute (DSI) has partnered with Stratably to share the results of a new report which includes a survey and interviews with brands to get a better understanding of how they are adapting to this new landscape.

Lauren Livak from the Digital Shelf Institute, and Russ Dieringer from Stratably will discuss their new report. Gain insight into the changes to your strategy that you might need to make to compete.

**In this webinar you will learn how to:**

- Organize your operational structures to support retail media,
- Integrate retail media into the organization and;
- Budget for retail media.
- How to leverage AI to create seasonal content

 

 

  

### Lauren Livak

Director, Digital Shelf Institute

** [**](http://www.linkedin.com/in/laurenlivak)

### Russ Dieringer

Founder & CEO, Stratably

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