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D2C Series

Your D2C Value Prop: Launch a D2C That Lasts

Learn how to develop winning, differentiated, and sustainable direct-to-consumer (D2C) value propositions with Chris Perry, a consumer packaged goods (CPG) digital commerce consultant and ecommerce practitioner.

 
In this inaugural session of the Digital Shelf Institute’s D2C Strategy Playbook series, you’ll gain actionable insights from one of the top industry experts and learn how to support your strategy development with best practices critical to long-term leadership and sustainability in D2C.

Chris Perry, is a consumer packaged goods (CPG) digital commerce consultant, former VP and advisor at ecommerce provider Edge by Ascential, and ecommerce practitioner at Reckitt Benckiser (RB), WellPet, and Kellogg's.

 

You'll take away:

  • Insights into the six factors that make up the eRetail Value Equation;
  • Next steps for strategically filtering D2C value proposition ideas to choose the right options for activation; 
  • Key considerations and next steps for determining if D2C is the right focus for your brand today and how to get started.