Digital Shelf Playbook: Strategies to Make Your Brand a Market Leader

Join us for a discussion with Lauren Livak, Director of the Digital Shelf Institute, and Matt Powell, CTO of FTD, to discuss why enabling technology is important and how to find the right tech stack for your organization.

In this episode:
• Typical KPIs and areas of measurement important to the digital shelf
• How media performance is critical to success online
• How to communicate measurements to internal stakeholders
• The budget you’ll need and where to get it

Introducing the Digital Shelf Maturity Curve. Learn the common milestones that global brands set to improve product visibility, sales, and market share on the digital shelf. Apply these multi-year strategies to realize your own growth goals.

Building and maintaining a fully optimized digital shelf takes years and requires collaboration across multiple areas of your business. Learn about the maturity stages most brand manufacturers go through on the journeys to own a category and grow market share online.

As digital transformation becomes prevalent among all organizations, brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic foresight, and strong cross-functional capabilities.

In order to bring the organization on the digital journey it is important that executive leadership communicates the overall goals and importance of digital in the greater ecosystem.

This starts with understanding at the highest level and also includes engagement at all levels of the organization.

Digital transformation is a journey of many steps — and one of the most critical is building a clear content strategy. But doing this requires a deep level of understanding of your current state of content and knowing the answers to foundational questions.

Building your company’s ecommerce capabilities requires building up the people who support it and arming them with the skills and resources they need to successfully navigate this constantly evolving landscape.

Learn about best practices for change management and how you can support teams as they adopt new processes and technology to reach their goals.

Learn how what prioritization means on the digital shelf and tips for creating a prioritization strategy.

Learn how to build a content strategy for any stage of your maturity that can adapt to the changing needs of retailers and trends in the space.