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The Digital Shelf Institute (DSI) is committed to igniting your passion for what's possible in the world of digital commerce. With our prolific podcast series, extensive research, and forward-thinking thought leadership from digital leaders, you’ll get the answers to your burning commerce questions.
As we close out 2023, here are the DSI’s top 10 content picks, each crafted to help you build out your commerce strategies.
The DSI partnered with Stratably to conduct a deep dive into how retail media is changing brands’ approaches to their ecommerce strategies and organizational structures.
"How Brands 'Do' Retail Media" benchmarks 52 large and midsize consumer brands’ retail media efforts and highlights actionable insights for executing your retail media strategy and perfecting your organizational structure.
Introducing artificial intelligence (AI) into your digital strategy may sound like you’re handing your business over to robots, but that’s not the case. AI helps brands get a leg up on the competition — and those who don’t take advantage of this burgeoning technology will fall behind.
The DSI hosted a webinar, entitled "Real-World Examples of How Top Brands Are Using AI on the Digital Shelf," with digital leaders from Ghirardelli, Colgate-Palmolive, and Vizit to learn about their AI journeys and how they’ll apply their learnings to their 2024 strategies.
An image is worth a thousand words, as the adage says, and product images are no exception. If you want online shoppers to stop in their tracks when they see your products, you need eye-catching imagery.
The DSI and Vizit’s guide "Image Best Practices Across Ecommerce Retailers" covers how visual trends can influence shoppers’ purchasing decisions and includes suggestions for capturing interest across categories.
The Global Data Synchronization Network (GDSN) plays a crucial role in feeding your core product data to retail channels, but it’s far too often siloed from digital shelf teams.
This DSI Webinar, "GDSN's Missed Opportunity: What You Need To Get Right About Omnichannel Data Operations," teaches you how to break down those siloes while meeting customers’ GDSN requirements.
Search makes the path to purchase seem easy — but there are many cogs in the search process. The DSI partnered with Flywheel Digital to show you a behind-the-scenes look at the elements that influence a successful search.
"Retail Media Search Strategy Overview" is a deep dive into the three main factors of a successful paid strategy: placement, time, and SKU. Brands can use this how-to guide to create a seamless search experience.
Digital leaders from the Interactive Advertising Bureau (IAB), Mars Agency, and Kroger Precision Marketing weigh in on the IAB’s latest guidelines in this episode of the "Unpacking the Digital Shelf" podcast.
Listen to the episode for insights on how the latest IAB guidelines are advancing the maturity of the retail media market.
Omnichannel commerce presents amazing opportunities for retailers to boost their sales and engagement, but it also poses unique challenges that retailers are partnering with brands to alleviate.
This guide, "P&Ls Under Pressure," explains how retailers and brands can collaborate to protect their profit and loss (P&L) statements and create mutually beneficial relationships.
Millions of sellers have used Amazon to reach ecommerce success — but the marketplace is putting increasing onus on brands to achieve profitability on their own.
Martin Heubel, founder of the Amazon consultancy Consulterce, joined the "Unpacking the Digital Shelf" podcast to share his thoughts on how brands must rethink their strategies if they want to succeed on the digital shelf.
A brand’s product detail page (PDP) is essentially a marketing billboard that offers consumers the best digital retail experiences — if executed successfully. It should contain beautiful lifestyle images, customer reviews, dimensions, and anything else that would persuade consumers to purchase.
PDPs aren’t one size fits all. They vary depending on the brand’s category. The DSI partnered with Flywheel Digital, formerly OneSpace, to create "What’s Next for the PDP?," an ebook that teaches you how to tailor your PDP to beat your category’s competition.
Do ecommerce sales still account for the lion's share of a business’s post-pandemic growth rates? Russ Dieringer, founder and CEO of Stratably, created an e-tailer index to help brands and retailers determine how much of a role ecommerce should play in their 2024 strategies.
Dieringer joined an episode of the "Unpacking the Digital Shelf" podcast to share how brands and retailers can use the e-tailer index to their advantage.
As you prepare for a fresh start in the new year, keep these 10 resources in your digital shelf toolkit and return to them when you need inspiration or a refresher.
Although ecommerce trends can evolve quickly over the course of a year, one thing will always remain the same: The DSI will create content with you in mind. We’ll always be here to help you excel on the digital shelf.
Become a DSI member to stay up to date on the digital shelf, and join the mailing list to get the latest from our community of industry leaders.
