---
title: Is COVID-19 a Leap Forward for the Digital Shelf?
image: https://www.digitalshelfinstitute.org/hubfs/Sucharita_DSVS_Promo_001.mp4.00_00_07_00.Still001.png
---

[Live Event] Digital Shelf Summit Europe 2026: Beyond the Digital Shelf Into The Agentic Era → Oct 7 | London [Request Ticket](https://www.digitalshelfinstitute.org/dss-europe?hsLang=en) 

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**Virtual Summit

# Is COVID-19 a Leap Forward for the Digital Shelf?

The ongoing COVID-19 pandemic has given rise to a great debate: Are we facing a pivotal moment that will meaningfully accelerate ecommerce adoption — or will the recent uptick in online shopping snap back to pre-pandemic levels once this crisis has ended?

Listen in on a virtual debate from the Digital Shelf Institute between guest speaker Sucharita Kodali, Forrester’s VP and Principal Analyst Serving Ebusiness and Channel Strategy Professionals, and Sri Rajagopalan, Former Vice President of Ecommerce at Revlon and Johnson & Johnson.

 

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