Signaling a Recovery to Drive Demand
J. Walker Smith, called one of America’s leading analysts on consumer trends by Fortune magazine, shares essential insights to help brands face the ongoing demand shock with a new strategy: the four-step Kantar Signaling Framework. Learn how this framework could help brands reawaken the economy.
“Demand is the problem. Signaling is the solution.”— J. Walker SmithChief Knowledge Officer, Kantar