With increasing pressure on the performance of the digital shelf, retailer ad spend is increasing. But retailer ad investment often sits between marketing and sales organizations — making the total business value hard to calculate in cross-functional terms.
The new DSI study and calculator outlines a new framework for calculating the full revenue impact of retail media spend.
Developed using insights and anonymized data from dozens of ecommerce and digital leaders at some of the largest brands, these tools will answer the question: What is the total value of my retail media spend?
How does the COVID-19 recession compare to the Great Recession, the financial crisis that lasted from December 2007 until June 2009, and what lessons can brand manufacturers learn from it to adapt their current responses?
This report will look at the economic impact of COVID-19, outline its similarities with the Great Recession, and break down the lessons that can be applied to move forward successfully.
This research report from the Digital Shelf Institute compiles data from hundreds of VC investments to unpack the scale and scope of the investments, and to highlight use cases demonstrating how those investments are being used to upend entire categories in CPGLearn More