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The Digital-First Omnichannel Strategy Series

The current isolation of many physical shelves has led to a 5-year acceleration of the digital shelf in the omnichannel experience. Brands must make strategic shifts in organization, skills, and agility to drive the commerce experiences and revenue in this new digital-first omnichannel era. Join the DSI in a series of content and conversations with brand executives and thought leaders about how to evolve your organization, partnerships, and tech to deliver the best commerce experience anywhere and everywhere you need to be.

Melissa Burdick Video
ON-Demand Webinar

Takeaways from Amazon's Q3 Earnings with Melissa Burdick from Pacvue

Melissa Burdick, co-founder and CEO of advertising platform Pacvue discusses her insights on Amazon’s Q3 earnings and how this affects business strategies as they continue to shift.

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ON-Demand Webinar

The Great Brand Debate: Insource or Outsource?

Brand executives Melissa Burdick, co-founder and CEO of advertising platform Pacvue, and John Denny, VP of ecommerce and digital marketing at CAVU Venture Partners are joined by Macarena Herrera, ecommerce performance marketing media team lead at Reckitt Benckiser, and Jim Morgan, head of ecommerce at Vita Coco to debate this critical question: Insource or outsource?

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ON-Demand Webinar

How to Transition to a Digital-First Omnichannel Organization

In the past two years at global baby brand Mayborn Group, what it means to be a truly omnichannel brand has been evolving quickly. Ecommerce sales are growing dramatically. Retailer partners are demanding more investments. D2C initiatives are testing and scaling. Turns out, that means that virtually every core element of how a modern omnichannel brand works needs to be rethought.

Join Chris Parsons, president of the Americas for the Mayborn Group as he shares with Rob Gonzalez and Peter Crosby of the Digital Shelf Institute the ways in which his organization is demolishing silos and reshaping itself for the new digital-first consumer journey.

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