Melissa Burdick, co-founder and CEO of advertising platform Pacvue discusses her insights on Amazon’s Q3 earnings and how this affects business strategies as they continue to shift.Watch Now
Brand executives Melissa Burdick, co-founder and CEO of advertising platform Pacvue, and John Denny, VP of ecommerce and digital marketing at CAVU Venture Partners are joined by Macarena Herrera, ecommerce performance marketing media team lead at Reckitt Benckiser, and Jim Morgan, head of ecommerce at Vita Coco to debate this critical question: Insource or outsource?Watch Now
In the past two years at global baby brand Mayborn Group, what it means to be a truly omnichannel brand has been evolving quickly. Ecommerce sales are growing dramatically. Retailer partners are demanding more investments. D2C initiatives are testing and scaling. Turns out, that means that virtually every core element of how a modern omnichannel brand works needs to be rethought.
Join Chris Parsons, president of the Americas for the Mayborn Group as he shares with Rob Gonzalez and Peter Crosby of the Digital Shelf Institute the ways in which his organization is demolishing silos and reshaping itself for the new digital-first consumer journey.