D2C Strategy Playbook Series

For many manufacturers, going direct to consumer is a daunting strategy shift. Join the DSI in a series of content and conversations with brand executives and thought leaders about how to create your playbook for a successful Direct-to-Consumer (D2C) strategy.

Topics include:

How to devise the right D2C value prop for your organization
Expert advice on the D2C Tech Stack
How to test and learn on marketplaces
Strategies for customer acquisition and engagement
How to use D2C learnings to drive innovation across channels
How to use customer service to drive lifetime customer value

Your D2C Value Prop: Launch a D2C That Lasts

Learn how to develop winning, differentiated, and sustainable direct-to-consumer (D2C) value propositions with Chris Perry, a consumer packaged goods (CPG) digital commerce consultant and ecommerce practitioner.

D2C Technology Strategy Playbook

Join us to discuss the primary technology and strategy considerations brands need to make to succeed with D2C. Jordan Jewell, research manager for digital commerce and enterprise applications at IDC, will provide insights from his market research.

Driving ‘Direct-To-Consumer’ Sales with Online Marketplaces (3P)

Ecommerce expert Jamie Dooley presents a road map for how digital commerce leaders can map, execute, and scale successful marketplace strategies. Dooley is the current digital practice partner at The Partnering Group (TPG) and former ecommerce and merchandising leader at Keurig Dr Pepper, Dorel Juvenile, Wayfair, and Target.

How to Act Like a Darling D2C Brand When You're a Brand Available Everywhere

Learn how to apply successful D2C performance marketing tips to your ecommerce strategy with Rachel Tipograph, founder and CEO of enterprise ecommerce marketing platform MikMak and former head of digital and social at Gap, Inc. Tipograph will join us live on Zoom.

Your Path to D2C Success: How to Develop Agile and Omnichannel Marketing Strategies

Join Ricky Busby, director of ecommerce and website content strategy at pulp and paper manufacturer Georgia Pacific, and Kerry Curran, managing director at performance marketing agency Catalyst, to learn how to plot your path for D2C success.

McCormick Shows Brands How to Make Every Moment Shoppable with James Siedl

Global food brand McCormick linked its D2C strategy to its brand vision to make every moment shoppable for customers. Join James Seidl, VP of digital commerce at McCormick, to learn how his team successfully executed their D2C strategy.

How to Use Fulfillment and Logistics as a Strategic Ecommerce Weapon

Learn the ins and outs of distribution and fulfillment for D2C and marketplaces with John LeBaron, CRO at Pattern, and Zech Hintz, president of Borderless Distribution.

Executive POV: What Legacy Brands Can Learn From DNVBs

Ecommerce expert Byron Kerr has led digital transformation at both the digitally native Tuft & Needle and global bedding giant Serta Simmons Bedding. Join him as he shares his lessons learned from working both sides of the ecommerce aisle.

Executive POV: How to Inject D2C DNA Into a Successful Global B2B Consumer Brand

From Vivian Chang, VP of Growth at Nutranext DTC, learn the pitfalls, the wins, and the strategic lessons of bringing D2C strategies to life inside of one of the world’s largest consumer brands, The Clorox Company.

Why Post-Purchase Customer Experiences Are the Killer App of the 2020s

Join Bob Land, VP of customer experience at baby brand Dorel Juvenile, who will outline how he made customer service a core part of his digital commerce strategy.